ABOUT ME

The SEO expert and go-to coach for copywriters and designers who want to make SEO part of their gig

 

I teach creatives how to create better outcomes for their clients through the power of SEO. But I’m not another coach who isn’t mastering her own craft. In fact, I still work in the industry, supplying Google-ranking SEO strategies and advice to a range of small businesses in Australia, New Zealand and beyond.

seo coach rhiannon sitting on bed

Hey, I’m Rhi

The SEO coach and bestie to biz owners whose deepest darkest desires are to work smarter, not harder, to live with a sense of purpose and to start earning more by actually working less…

 

Did I just read your mind? I know because you and I – we’re a lot the same. We started our businesses for a better work/life balance, for better pay and fewer hours, for more creativity and control. But above it all? That feeling when you wake up in the morning knowing you’re doing something good for the world.

The problem is sometimes we limit ourselves from reaching our goals and making an even bigger impact.

 

For years, this was my story…. working in global ad agencies in Australia and the UK, creating SEO strategies for big clients with big budgets. You know, big brands, including Unilever, Nivea, Telstra… I could go on…

But, with entrepreneurial dreams of my own, I was frustrated by the lack of practical and affordable SEO solutions out there for small businesses.

rhiannon sitting on bed with laptop
rhiannon leaning on bench with coffee

So, I left the agency world with one simple goal: to support other business owners by giving them the tools and knowledge to get found on Google.

 

After saying “see ya later” to my 9-5 job as SEO Director, I started working with small businesses who were able to experience first-hand just how effective SEO could be for them – despite having less time and money to spend on online marketing.

And it became clear. I was starting to make an impact. By crafting a simple, practical SEO approach that’s tailored to small businesses, more local brands were rising up and being seen as they deserve.

But I only had so much time I could give. My books were filled months in advance. If only I could clone my skillset so more small business owners could be supported…

 

That’s when I realised it. I was already collaborating with a bunch of copywriters and web designers who were doing beautiful work for their clients… but they all had one thing in common: they were totally intimidated by the topic of SEO, that they would rather hand the responsibility over to me.

I knew these professionals totally had it in them to integrate SEO into their services (they were already half doing it anyway), they just needed the start-to-finish process laid out for them and the ongoing support and reassurance that they were doing the right thing.

So I began helping those around me to make the difference they really wanted to for their clients… I started coaching creatives in SEO… and I’ve never looked back!

rhiannon seo expert sitting on couch
seo expert rhiannon sitting at desk

But now for the fun, the personality behind the credentials…

I’m an Aussie, ex-van lifer and part-time digital nomad chasing the perfect balance between a truly fulfilling career life and quality time best spent outdoors, travelling the world with those I love.

What you won’t believe about me is...

That although I’m a total SEO Nerd who loves digging into data, I’m also really drawn to designing and just as comfortable playing around in Canva as I am in Excel.

Invite me over for dinner and...

I’ll be the easiest guest to cook for. I absolutely love a good grazing platter of cheeses, dips, fruit and delicious snacky things – that totally counts as a meal, right?

My Instagram feed is...

More like a curated magazine of irresistible vegan desserts (not vegan – just love a creative recipe!), cosy cabins, and stunning drone shots and nature photography — which I like to dabble in a bit myself.

Call me weird but...

Non-fiction is my go-to… neuroscience, nutrition, you name it! I can’t remember the last time I finished a novel, though.

I'm a sucker for...

A dip in the ocean. I’m a firm believer that the ocean is good for the soul. It energises you, makes you feel grounded and is the only true hangover cure.

I one hundred percent will...

Create a list on my phone for absolutely everything… so if a down-to-earth and relatable yet totally organised expert is what you’re after… I think we should be friends!

"Rhiannon is incredible! She recently helped me with an SEO strategy for one of my clients and I was SO impressed! Her work is so detailed and thorough but she also presents it in a clear and understandable way. I have always found SEO overwhelming but am feeling so confident thanks to Rhiannon’s support"
Darby
"Rhiannon is incredible! She recently helped me with an SEO strategy for one of my clients and I was SO impressed! Her work is so detailed and thorough but she also presents it in a clear and understandable way. I have always found SEO overwhelming but am feeling so confident thanks to Rhiannon’s support"
"Rhiannon was a pleasure to work with. The entire process was easy, professional, timely, and she was phenomenal in understanding my business and the direction I want to take, and in advising me on how to use SEO to accomplish that. She provided me with a complete spreadsheet with everything I needed and could possibly want to start working on my website and blog. I am sure I'll be back for more."
Helena
"Rhiannon was a pleasure to work with. The entire process was easy, professional, timely, and she was phenomenal in understanding my business and the direction I want to take, and in advising me on how to use SEO to accomplish that. She provided me with a complete spreadsheet with everything I needed and could possibly want to start working on my website and blog. I am sure I'll be back for more."
"I invested in an SEO Strategy with Rhi to enhance the visibility of my DIY website and I am so blown away with the value, detail, and expertise that she packed in. The strategy, audit, competitor analysis and keyword research plus the custom, pre-optimised meta descriptions, page titles and headers have helped me feel super calm about updating my website! As a website copywriter who is normally busy with client work, I'm now excited to finally spend some time optimising my own website with fresh copy based in clever SEO strategy."
Adele
"I invested in an SEO Strategy with Rhi to enhance the visibility of my DIY website and I am so blown away with the value, detail, and expertise that she packed in. The strategy, audit, competitor analysis and keyword research plus the custom, pre-optimised meta descriptions, page titles and headers have helped me feel super calm about updating my website! As a website copywriter who is normally busy with client work, I'm now excited to finally spend some time optimising my own website with fresh copy based in clever SEO strategy."
"Working with Rhiannon was a dream, who knew I could get so excited about SEO?! The strategy she presented was perfect, in an easy to understand way and in a format even I could understand. I'm so excited to implement the strategy and see where it takes me and my business."
Bek
"Working with Rhiannon was a dream, who knew I could get so excited about SEO?! The strategy she presented was perfect, in an easy to understand way and in a format even I could understand. I'm so excited to implement the strategy and see where it takes me and my business."
"Working with Rhi has honestly changed my website building process. Rhi is a total expert at SEO and her knowledge is so valuable. The in depth strategy she provides is incredible and so helpful when building websites. Rhi is friendly, reliable and an asset to work with. So grateful I found her and can continue to work with her."
Ashleigh
"Working with Rhi has honestly changed my website building process. Rhi is a total expert at SEO and her knowledge is so valuable. The in depth strategy she provides is incredible and so helpful when building websites. Rhi is friendly, reliable and an asset to work with. So grateful I found her and can continue to work with her."
"Rhiannon is an absolute SEO whiz! From the moment we engaged her services, it was clear that we were in expert hands. She conducted a comprehensive analysis of our online marketing presence and provided us with an easy-to-follow roadmap for the necessary improvements. Rhiannon's depth of knowledge and understanding of SEO is truly impressive."
Jessica
"Rhiannon is an absolute SEO whiz! From the moment we engaged her services, it was clear that we were in expert hands. She conducted a comprehensive analysis of our online marketing presence and provided us with an easy-to-follow roadmap for the necessary improvements. Rhiannon's depth of knowledge and understanding of SEO is truly impressive."
Jessica
Jessica
"Rhiannon is a powerhouse of SEO knowledge and expertise. I collaborate with her for many projects and even use her services to help my own clients. This has helped take my business to the next level and I'd highly recommend her to anyone I know is looking for SEO advice that is relevant, up-to-date and transparent."
Liana
"Rhiannon is a powerhouse of SEO knowledge and expertise. I collaborate with her for many projects and even use her services to help my own clients. This has helped take my business to the next level and I'd highly recommend her to anyone I know is looking for SEO advice that is relevant, up-to-date and transparent."
"Working with Rhi on a large client website build, with quite a lot of complexities has been an absolute dream. Her expert SEO knowledge, professional processes and incredible communication made this project run extremely smoothly. From project start to website launch, Rhi was always attentive and available to make sure her recommendations were carried out. If you're looking for an SEO expert who knows her stuff, has proven experience and can explain all the complexities of SEO in a succinct and easy to digest way, Rhi is the expert for you."
Yiota
"Working with Rhi on a large client website build, with quite a lot of complexities has been an absolute dream. Her expert SEO knowledge, professional processes and incredible communication made this project run extremely smoothly. From project start to website launch, Rhi was always attentive and available to make sure her recommendations were carried out. If you're looking for an SEO expert who knows her stuff, has proven experience and can explain all the complexities of SEO in a succinct and easy to digest way, Rhi is the expert for you."

my values

Yep… the soul stuff. This is the part where we kick ourselves for not finding each other sooner…

Transparency

I’m not in the business of hiding any secrets. Instead, I’m changing the game by demystifying SEO with honesty and simplicity – no BS included.

Empowerment

I’m here to help you understand and apply SEO to your business. Equipping you with the tools you need to achieve long-term success, without relying on expensive ongoing support.

accessibility

I believe success should belong to the many, not the few. That’s why I’m dedicated to developing SEO solutions that are accessible, affordable and applicable to all.

COLLboration

I believe in collaboration over competition and aim to help, uplift and inspire you to achieve your ambitions, by sharing openly and providing value at every step.

In a nutshell…

I’m on a mission to empower you with the skills, tools, and confidence boost you need to drive better results with your services through the power of SEO.