Enrolments are currently closed untl 2025 – join the VIP waitlist
INTRODUCING
SEO Like a Pro
Leverage in-demand SEO skills for a powerful competitive edge that will instantly boost your credibility and have your dream clients chasing you down to work on their projects!
Want to WOW your clients, boost your credibility, and effortlessly scale your business by getting paid more for the work you’re already doing?
Easy. Add SEO to your packages.
Listen up web designers & copywriters!
Tired of seeing your brilliant work flop in search engines?
Worried that your beautiful designs and poetic copy aren’t performing?
THIS close to asking competitors “how did you really get that #1 Google result”?
Want a bigger client list, more street cred and an undeniable confidence that what you’re doing is making a difference?
Does this sound familiar?
You know SEO is a powerful tool that will get your client’s more traffic and sales.
Yet any time they ask about it? You feel sweaty, anxious and flustered. Unsure if what you do know is still relevant, accurate or will actually lead to results.
So you either:
a) Fumble your way through the conversation enough to sell it in and outsource it, or
b) Admit you don’t do SEO and potentially lose your dream client to someone who does.
Even when you do outsource to an expert, it’s expensive, messy and ultimately makes you feel uneasy putting your client’s results (and your reputation) in someone else’s hands.
The whole thing has you feeling…well…kinda like a fraud.
What if I told you…
There was a way to confidently navigate these conversations, land the sale (with an upsell) and blow your client away with the results you’re able to help them achieve with their new SEO-optimised website or copy?
…Without outsourcing to expensive SEO specialists, or relying on free plugins, conflicting advice and a bit of luck to get your clients ranking on Google.
That you don’t need years and years of experience to get real results from SEO.
You actually just need a simple, tried-and-tested method that has been proven to work.
That SEO is a simple up-sell that could earn you thousands on top of the work you’re already doing.
Because it is a valuable asset that delivers ROI for your clients.
That SEO isn't hard to learn (despite what the experts will have you believe)
It’s actually something you can learn and implement in as little as 8 weeks.
in case we haven’t met yet…
I’m Rhi, the SEO pro and go-to coach for copywriters and designers who want to make SEO part of their gig.
I teach creatives how to create better outcomes for their clients through the power of SEO.
I’ve been doing this SEO thing for a really long time.
I spent five years working in agencies, creating SEO strategies for big clients with big budgets (you know, big brands, including Unilever, Nivea, Telstra… I could go on…).
My job required me to understand SEO like the back of my own hand. There were BIG targets, which meant I had to deliver BIG results. And I did.
But after a while, something wasn’t clicking…
Despite nailing those big targets, I knew deep down there was a better way to do SEO – one that didn’t involve all the industry jargon and sky-high agency fees.
So in 2019 I said “see ya later” to my 9-5 as SEO Director, and turned my attention to helping small businesses.
But I only had so much time I could give. My books were filled months in advance. If only I could clone my skillset so more small business owners could be supported…
That’s when I realised it.
I was already collaborating with a bunch of copywriters and web designers who were doing beautiful work for their clients… but they all had one thing in common: they were totally intimidated by the topic of SEO, that they would rather hand the responsibility over to me.
I knew these creatives had it in them to integrate SEO into their services (they were already half doing it anyway), they just needed the start-to-finish process laid out for them and the ongoing support and reassurance that they were doing the right thing.
So I began helping those around me to make the difference they really wanted to for their client… and I’ve never looked back!
fast forward to today…
I’ve had the privilege of working with over 150 businesses and mentoring countless web designers, copywriters and marketers…
Empowering those highly ambitious service providers who are already doing incredible work, by equipping them with the SEO expertise to amplify their impact and deliver even greater results for their clients. Results like these…
2.5 x traffic increase in 3 months
0-600 monthly visits in 10 months
150% YOY traffic growth (seasonal biz)
38% YOY traffic growth (seasonal biz)
Now I’m opening the vault on all my best kept secrets to help service providers create a bigger, better, more applaudable impact for their clients.
Some might think it’s risky to give away all my best-kept strategies and methods, but that’s not how I look at it. While I can’t personally work with every small business, I can certainly train a new wave of experts to reach them.
Introducing
SEO Like a Pro
The 8-week group coaching program for web designers, copywriters and marketers who want to confidently sell-in and deliver SEO-optimised websites and copy so they can impress their clients, boost their credibility and effortlessly scale their business by getting paid more for the work they’re already doing.
This isn’t your standard, cookie-cutter SEO course.
Other SEO courses
Generic advice
Aimed at anyone and everyone, drowning you in unnecessary details and irrelevant info, instead of focusing on what actually matters to you as a service provider.
Technical & overwhelming
Force you to spend hours listening to technical jargon and sifting through mountains of unnecessary content that ultimately leaves you with more questions than answers.
All theory, no action
Cover the theory of SEO and send you on your way, without the practical, hands-on guidance you need to actually implement SEO effectively.
Anxiety inducing
Leave you feeling totally confused, overwhelmed and even more unsure that SEO will ever be something you could offer than before you signed up.
seo like a pro
Tailored for creatives
Designed specifically for web designers, copywriters and marketers, delivering content that speaks directly to your needs and expertise.
Fluff-free curriculum
Strips away the unnecessary fluff, focusing only on what you need to know to ace SEO, without all the boring, technical jargon.
Hands-on lessons
Arms you with practical lessons and real-world demos, showing you exactly how to integrate SEO seamlessly into your existing workflows.
Confidence boosting
Leaves you feeling totally confident in your SEO knowledge and skills so you can level up how you approach, sell and deliver SEO for your clients.
This program is specifically tailored to help copywriters and designers who want a quick-to-learn but more than basic SEO framework to follow (no matter how much or how little they currently know about SEO).
Helping you skip the fluff and dive straight into upselling SEO to your clients – with integrity, confidence and authenticity – knowing that you’ll be making a greater impact in their lives… and yours!
Join the VIP waitlist
Join the VIP waitlist for early access and score yourself a VIP bonus when doors open later this year.
“I went from being unsure about SEO to feeling like I could absolutely offer the service to clients – confidently.”
Now that I’ve completed the program, I feel so much more confident with SEO! I don’t feel apprehensive about taking on those jobs I used to refer on.
Rhiannon doesn’t just teach you the basics, though – she draws on her years and years of knowledge and experience and is incredibly open about sharing ALL of that with her students.
Sez
WEB DESIGNER
“I feel like I understand the entire picture, have the confidence to offer SEO to my clients and have the knowledge to have in-depth conversations with them about how SEO works.
This course covers everything and the conversations you have with Rhiannon throughout are so valuable to ask questions and discuss different topics and techniques.
Besides all the templates and documents you are provided throughout the course, my biggest takeaway is just having the confidence that any question a client asks me about SEO I will have the answer.
Tristan
WEB DESIGNER & COPYWRITER
So, how does it actually work?
The SLAP framework is a top to bottom, inside-and-out, complete roadmap for copywriters and designers who are ready to SEO Like A Pro… with full and utter confidence in their craft.
Plan
Strategically plan out your clients SEO keywords, so you know exactly which ones to target for optimal results.
Optimise
Set your clients up for success with websites and copy that tick all the SEO boxes from the get-go.
Write
Hit your client’s goals with Google-ranking worthy content that their audience and Google loves.
Build
Implement local and off-page SEO tactics to build your client’s authority for next-level visibility.
Measure
Boost your credibility & confidence by reporting on the amazing SEO results you’re delivering for your clients.
By the time we wrap up in December, you’ll have a simple, repeatable framework for delivering SEO-optimised websites and copy, and all the confidence to finally back yourself and start charging for your new add-on service
Here’s how you’ll get there…
1
MODULE ONE
Keyword Research
Ensure every piece of content and web page is working for your client by following a simple 4-step process for strategically researching and selecting high opportunity SEO keywords.
- Ask your clients the right questions to get crystal clear on their business, offers and goals to make sure you’re focussed on the right topics and keywords.
- Use keyword research tools to build a list of potential keywords and refine your list using the Strategic Keyword Formula to select high-opportunity keywords that will deliver the best results.
- Strategically plan out your SEO keywords so you know exactly how to target them when creating web pages and copy.
MODULE TWO
On-Page SEO
Save yourself hours with my tried-and-tested workflow for planning and implementing on-page SEO elements. You’ll get access to my plug-and-play templates, plus all the best practice SEO info you need (and none that you don’t).
- Effortlessly plan and optimise SEO content in a few simple steps.
- Master keyword optimisation by using the right keywords in all the right places, while avoiding spammy black hat tactics.
- Optimise your client’s website images for maximum visibility in Google.
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MODULE THREE
Technical SEO
Set your client’s websites up for SEO success from the get-go, and learn how to check and troubleshoot technical issues that can damage your client’s rankings.
- Follow 4 simple steps to create an optimal website structure that gets your client’s content found.
- Use Google Search Console to monitor and troubleshoot SEO errors that prevent your client’s content being found on Google.
- Optimise your client’s website experience for maximum SEO visibility.
MODULE FOUR
SEO Copywriting
Hit your client’s SEO goals with #1 Google-ranking worthy content. Whether you’re writing copy or briefing clients or copywriters, you’ll learn how to craft high-quality SEO content that gets your client found on Google.
- Learn how to choose the right SEO topics to get your client’s content to #1.
- Understand Google’s content quality guidelines for crafting content that Google and users will love.
- Discover the secret to planning, writing and optimising blogs to sky-rocket your client’s traffic.
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MODULE FIVE
Off-Page & Local SEO
Boost your client’s online visibility with local SEO strategies, and master easy off-page SEO tactics for increased reach and authority.
- Leverage local SEO factors to expand your client’s visibility and get them to #1 on Google Maps
- Manage local citations on autopilot to boost your client’s visibility in local search results.
- Build website authority with easy organic off-page SEO tactics, while avoiding spammy backlink strategies.
MODULE SIX
Reporting & Measurement
Analyse important SEO metrics to get clarity on what’s working, build your credibility and gain the confidence you need to sell SEO services.
- Use Google Analytics and rank tracking tools to understand SEO performance and show your clients tangible SEO results.
- Report on key SEO metrics to deliver valuable insights and wow your clients with your SEO knowledge.
- Manage client expectations by understanding SEO ROI and how you help clients kick their business goals.
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Join the waitlist for early access and a VIP bonus
Plus you’ll get access to…
8 x Live Group Coaching Calls
Personalised support (from me!) and unwavering accountability to help you keep progressing with no setbacks.
These weekly calls are your opportunity to address specific challenges, receive tailored guidance, and celebrate victories in real-time.
I’ll be right by your side, ensuring you not only grasp the course material but can confidently apply it to your unique projects.
Professional Templates & Resources
ALL the plug-and-play templates and resources you need to seamlessly plan and execute SEO strategies in a way that will totally impress your clients. We’re talking checklists, cheat sheets, worksheets, research and planning documents and more!
I’ve spent the last 5 years developing these resources and I’m sharing them all with you, so you don’t have to!
Behind-the-Scenes Demos
Quick, helpful videos that show you EXACTLY how to set up and use all the SEO tools, systems and templates included in the program.
So you’ll never open up a tool or template and not know how to use it, unlike other courses out there.
Ongoing Support & Community
Access to the private SLAP Facebook community gives you around-the-clock support from me and other creatives going after the same SEO successes for their clients.
Grow and excel alongside the best in your field, with opportunities to network and collab with those connected to your target audience.
Join the waitlist for early access and a VIP bonus
