THE SEO PROGRAM FOR CREATIVES & MARKETERS
SEO Like a Pro
Search has changed. And the way your clients get found has changed with it.
Understanding what that means for your work isn’t optional anymore. But it doesn’t have to be as complicated as everyone’s making it sound.
Whether you’re just starting to offer SEO or you’ve been doing bits of it for years, SEO Like a Pro gives you the framework, the process and the confidence to get there. No jargon. No overwhelm. Just a clear way to understand modern search and apply it to your client work.
Enrolments are currently closed. Join the waitlist to be first to know when doors open later this year.
Search is evolving fast. And the noise around it has never been louder.
Your clients are asking about AI search. About showing up in ChatGPT. About why their rankings shifted after the latest Google update.
And even if you know SEO reasonably well, those questions can catch you off guard.
Because on top of everything you were already trying to figure out — keywords, content, technical SEO, backlinks, site structure — now there’s a whole new layer. AI Overviews. Generative search results. Tools like ChatGPT and Perplexity that are changing how people find information entirely.
One expert says SEO is dead. Another says nothing has changed. And everyone else is throwing around terms like GEO, AEO and AI citations like you’re supposed to already know what they mean.
No wonder it feels overwhelming.
You don’t need more conflicting advice. You need a clear way to understand what’s actually going on — and what to do about it.
Let me guess…
✔ You’ve spent plenty of time trying to learn SEO, but something still hasn’t quite clicked.
✔ You’re already doing bits of SEO for clients — optimising pages, adding alt text, setting up Google Analytics — but you don’t feel confident enough to charge properly for it.
✔ You’re not always sure if what you’re doing is actually making a difference, or if you’re just ticking boxes and hoping for the best.
✔ You’re sending SEO work to someone else because it feels safer… but you’d rather be delivering it yourself and keeping that revenue in-house
✔ A client asks about SEO or AI search and your brain goes completely blank.
✔ Every time a new Google update drops or a fresh “SEO is dead” headline appears, you feel like you’re back to square one.
✔ You know there’s a clearer way to approach this. You just haven’t found it yet.
Here’s the thing nobody tells you about SEO: the information was never really the problem
Most people don’t struggle with SEO because they’re not smart enough or not trying hard enough. They struggle because nobody’s ever actually shown them how it all fits together.
A free checklist here, a YouTube rabbit hole at 11pm there, maybe even a course or two that didn’t quite stick.
Oh, and somewhere in between, Google decided to rewrite the rules again and AI search showed up to make everything feel even more complicated.
What you need isn’t more information. You need someone to show you how search actually works — SEO and AI search together — so you can stop piecing it together and start applying it with confidence.
Because once you understand the bigger picture, everything gets easier. You can make confident decisions, give clear recommendations, and actually explain your thinking to clients without second-guessing yourself.
That’s when SEO stops feeling like something you need to figure out, and starts feeling like a skill you genuinely own.
Introducing
SEO Like a Pro
The modern search program for web designers, copywriters and marketers who are ready to stop piecing SEO together and start applying it with confidence.
You’ll follow a clear roadmap that shows you how modern search actually works, covering everything from SEO foundations to AI search, how the different pieces connect, and how to apply them confidently to real client projects. Along the way you’ll build practical deliverables and develop a repeatable process you can use across every project from here on out.
Because confidence does not come from collecting more information.
It comes from knowing what to do with it.
Here's what you won't find in most SEO programs...
Most SEO courses either drown you in technical jargon, teach tactics that are already out of date, or give you a long list of disconnected tasks without ever showing you how they fit together.
SEO Like a Pro takes a different approach.
Built for creatives, not SEO specialists
Every lesson, template and resource is designed for web designers, copywriters and marketers. So you can focus on the SEO skills that actually matter for the work you are already doing, without getting lost in unnecessary technical detail.
Framework-first, not tactic-first
You won’t just learn a collection of random SEO tasks. You’ll learn a clear framework that helps you understand how modern search works, how the different pieces connect and how to make confident strategic decisions.
Designed for implementation
You won’t just learn about SEO. You’ll actually apply it. Each module is built around real-world implementation, so you finish the program with practical deliverables and a clear process you can take into every future project.
Modern search baked in from the start
AI search isn’t a separate topic tacked on at the end. It’s woven throughout the whole program — so you understand how SEO and AI search work together, without feeling like you need to start from scratch.
Once you see how it all fits together, you can’t unsee it.
Keywords.
Content.
Technical SEO.
Backlinks.
Analytics.
AI search.
On their own, they can feel like completely separate things to figure out.
Inside SEO Like a Pro, you’ll learn a simple framework that shows you how each piece fits together, what role it plays and when to focus on it. So instead of approaching every website, content strategy or client project with a best guess, you’ll have a clear process to follow.
Here’s the framework that brings it all together
Search Strategy
Learn how to uncover opportunities, understand search behaviour, identify the right keywords, and build a strategy that aligns with real business goals.
Layout & Structure
Create clear website structures that work for both people and search engines, making your content easier to find, understand and navigate.
Authority &
AI Visibility
Build trust and long-term visibility through useful content, smart optimisation and consistent authority signals.
Performance & Progress
Measure what matters, spot opportunities and use real data to make smarter decisions over time.
Hey, I’m Rhi!
SEO strategist, educator, and the person creatives come to when they’re ready to stop quietly avoiding SEO and start feeling confident about it.
I spent the first part of my career in agencies, building SEO strategies for global brands across retail, telecoms and FMCG.
It was fast-paced, high-pressure and, at the time, I loved it.
But after five years, something started to bother me.
SEO was being gatekept. Big agency fees, complicated jargon and a culture that made it feel like something only specialists could understand. Which meant smaller businesses were constantly being locked out.
I knew it didn’t need to be that way.
So, in 2019, I left agency life with one clear goal: to help small businesses understand SEO and feel confident taking control of it.
But the more I worked with small businesses, the more I noticed the same people in the background.
Web designers, copywriters and marketers doing brilliant work, but handing off the SEO because they did not feel confident enough to own it themselves. That stuck with me.
Because most of them already knew more than they realised. They just needed a clearer way to bring it all together.
So I started showing them how to think about SEO strategically, apply it to real client projects and talk about it with confidence — without needing to become a full-time SEO specialist to do it well.
And I watched their confidence grow.
They stopped seeing SEO as the intimidating bit they needed to outsource and started using it to deliver stronger work, create better outcomes for their clients and add more value to everything they offered.
That is what led me to create SEO Like a Pro.
I took the same approach I’d used to build SEO strategies for more than 200 businesses and distilled it into a clear, practical process that web designers, copywriters and marketers could confidently use in their own work.
Here’s what that looks like in practice…
These web designers, copywriters and marketers came into SEO Like a Pro feeling unsure, second-guessing themselves and struggling to see how all the pieces fit together.
They left with a clearer process, stronger skills and the confidence to apply SEO to real client work.
Harj, Designed by Harj
Before joining, Harj was referring SEO work out to other specialists rather than keeping it in-house. She wasn’t confident enough in her own knowledge to deliver it for clients. That changed during the program.
“I have booked $4,000 in SEO and ongoing blog packages and we still have two weeks left in our coaching.”
After graduating, Harj went on to build a new combined web and SEO offer — something she said was inspired entirely by what she learned inside the program.
JJ, Wave Digital Design
Within six months of graduating, JJ had signed 9 SEO clients and generated $12K in revenue from SEO services alone.
One of her clients went from page 50 to page one on Google — and doubled their business year-on-year for two consecutive years.
“The biggest takeaway was the process — it made everything so much easier. Before I’d even finished the course, I’d already secured 2 clients. So it paid for itself before I was done.”
Elise, JEM Digital
Elise came in with a solid foundation but still felt unsure about selling SEO as a standalone service. By the end of the program she had the confidence to offer it — and the results followed.
“My last 3 months alone has been bigger than my first whole 12 months in business. I was like, what has changed… And it’s SEO.”
“I now have the confidence and skillset to offer SEO to my own clients. It has also allowed me to expand on my offerings and I can now provide strategies with confidence.”
Tristan, On The Move Marketing
Before joining, Tristan had a solid understanding of SEO but lacked the confidence to offer it as a service. After completing the program he signed 5 new SEO clients in his first 12 months and generated $40K in additional revenue. Plus, he went on to deliver results his clients couldn’t ignore — with some averaging 20-30 new leads from SEO every month.
“After taking this course I feel like I understand the entire picture and have the confidence to offer SEO to my clients. My biggest takeaway is knowing that any question a client asks me about SEO, I’ll have the answer.”
Ready to finally feel confident about SEO and AI search?
Enrolments are currently closed. Join the waitlist for early access plus an exclusive VIP bonus when doors open later this year.
By the end of the program, you’ll have…
✓ A clear framework for understanding modern search, from SEO foundations to AI search, and how all the pieces connect.
✓ The confidence to make strategic SEO recommendations and answer client questions about AI search without second-guessing yourself.
✓ A practical process for planning, implementing and measuring SEO across websites, content and client projects.
✓ Templates, systems and deliverables you can keep using long after the program ends.
✓ A better understanding of how to use modern search visibility to create better outcomes for your clients.
Here’s how we’ll build that confidence, step by step…
1
PHASE ONE
Build the Foundation
Every successful SEO strategy starts with understanding how search works and what your audience is actually looking for.
You’ll learn how to uncover the right opportunities, turn that research into a clear SEO plan and structure websites so they are easier for both people and search engines to understand.
By the end of this phase, you’ll have:
✔ A strategic keyword and topic plan
✔ Keywords mapped across key pages
✔ A website structure designed to support visibility
✔ Clear on-page optimisation priorities
✔ A stronger understanding of how search is evolving
Your phase one deliverable:
Search Strategy Blueprint
A practical SEO roadmap that shows you what to target, how to structure the website and where to focus your optimisation efforts.
PHASE TWO
Build Visibility
With the foundations in place, this phase is about turning strategy into visibility.
You’ll learn how to build authority, create a strategic content plan, improve visibility across traditional and AI-powered search, and audit websites with confidence.
By the end of this phase, you’ll have:
✔ A clear SEO content strategy aligned with your goals
✔ A plan for creating content that supports visibility and authority
✔ A better understanding of local and off-page SEO opportunities
✔ A repeatable framework for auditing websites
✔ The confidence to identify, prioritise and communicate SEO opportunities.
2
Your phase two deliverables:
SEO Content Plan
A strategic plan for building authority and creating content with purpose.
SEO Audit & Strategy
A practical framework for assessing websites, spotting opportunities and turning your findings into clear recommendations.
3
PHASE THREE
Build Your SEO Offer
Understanding SEO is one thing. Knowing how to communicate it, measure it and deliver it confidently is what turns it into a valuable long-term skill.
You’ll learn how to measure results, communicate value, package SEO into a clear offer and build systems that make delivery easier and more consistent.
By the end of this phase, you’ll have:
✔ A clear understanding of what SEO success actually looks like
✔ A framework for measuring and reporting on results
✔ More confidence leading SEO conversations with clients
✔ A packaged SEO offer you can confidently sell
✔ Systems for delivering SEO projects professionally & consistently
Your phase three deliverables:
SEO Reporting Dashboard
A simple framework for measuring progress, communicating results and showing clients the value of your work.
SEO Service Toolkit
Everything you need to package, price, communicate and deliver SEO as a professional service.
Want to see exactly what’s covered?
Here’s a full breakdown of what’s inside each module
Part One: Building the Foundation
Module 1: Search Strategy
Understand how search works today, why it can feel so confusing, and how to think strategically about visibility rather than simply chasing keywords.
You’ll learn how to:
- Understand search intent and user behaviour
- Use keyword research as a strategic tool
- Map keywords and topics to the right pages
- Analyse competitor visibility and uncover content gaps
- Build visibility across traditional and AI-powered search
What’s covered: Search evolution, AI visibility, search intent, keyword research, keyword mapping, competitor analysis and content gaps.
Module 2: Layout & Structure
Learn how to structure and optimise websites so they make sense to both people and search engines.
You’ll learn how to:
- Create clear website hierarchies
- Improve site architecture and internal linking
- Optimise key on-page elements
- Understand the technical SEO essentials
- Improve page speed, mobile experience and search accessibility
What’s covered: Site architecture, internal linking, on-page SEO, technical SEO, website experience and Core Web Vitals.
Part two: Building visibility
Module 3: Authority & AI Visibility
Learn how to build authority, create content with purpose and improve visibility across traditional and AI-powered search.
You’ll learn how to:
- Build topical authority through connected content
- Write content that works for search engines and real people
- Strengthen credibility through E-E-A-T signals
- Improve visibility in AI search
- Build authority beyond the website through local SEO and off-page SEO.
What’s covered: Topical authority, SEO copywriting, E-E-A-T, AI visibility, local SEO and off-page SEO.
Module 4: SEO Audits & Strategy
Learn how to audit websites strategically, identify the right opportunities and turn your findings into clear recommendations.
You’ll learn how to:
- Approach audits as strategic analysis rather than a checklist
- Review technical, content and visibility issues
- Use the right tools without getting buried in data
- Prioritise recommendations based on impact
- Present your strategy clearly and build client buy-in
What’s covered: The audit process, technical reviews, content reviews, prioritising recommendations and presenting SEO strategy.
Part three: Building your SEO service
Module 5: Performance, Reporting & Optimisation
Learn how to measure what matters, communicate progress clearly and use data to improve your strategy over time.
You’ll learn how to:
- Define what SEO success looks like
- Choose the right metrics for each project
- Build reports clients can actually understand
- Interpret data and communicate what it means
- Identify new opportunities and refine your approach over time
What’s covered: Measuring SEO performance, reporting tools, metrics that matter, data interpretation, client reporting and ongoing optimisation.
Module 6: Delivering & Selling SEO
Learn how to package, price, communicate and deliver SEO as a clear professional service.
You’ll learn how to:
- Position SEO as a strategic service
- Structure and price your offer
- Handle common questions and objections
- Build the systems and confidence to deliver consistently
What’s covered: Positioning, packaging, pricing, sales conversations, handling objections and professional delivery.
Ready to stop second-guessing and start delivering modern search with confidence?
Enrolments are currently closed. Join the waitlist to be first to know when doors open later this year.
This is what it looks like on the other side
You understand how modern search works, from SEO to AI search, and how it all connects.
You know where to start, what to prioritise and why it matters.
You can turn your research into clear SEO strategies, content plans and audits.
You can lead SEO conversations with clients without second-guessing yourself.
You have a clear process you can apply across websites, content and client projects.
You can package, sell and deliver SEO as a professional service.
You can adapt as search evolves without feeling like you’re starting from scratch every time.
Don’t just take my word for it. Here’s what students are saying in their own words
