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How to Overcome SEO Imposter Syndrome with The SLAP System for Copywriters & Designers
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BONUS #1: Website Tech Vault
Unlock step-by-step guides to confidently implement important SEO tasks, from title tags to internal links, on any website platform.
BONUS #2: Instant SEO Reporting
Quickly connect your client’s website to this plug-and-play dashboard and generate automated monthly SEO reports that highlight key insights, track progress, and impress clients — all in minutes.
BONUS #3: SEO Blog-Boosting Bundle
Plan a year’s worth of Google-ranking blog posts in hours with a step-by-step video guide and templates to help you brainstorm topics, optimise for SEO, and create traffic-driving content.
BONUS #4: SEO Pitch & Pricing Playbook
THE SEO COURSE FOR CREATIVES
SEO Like a Pro
Confidently sell & deliver SEO-optimised websites and copy… turning SEO into your most profitable upsell while becoming the go-to expert that dream clients chase.
Want to WOW your clients, boost your credibility, and scale your business—without working more?
Get paid more.
Deliver bigger results.
Stand out from the competition.
It’s simple: Add SEO to your packages.
Listen up web designers & copywriters!
🚨 Frustrated that your stunning websites and brilliant copy aren’t ranking?
📉 Watching your hard work get buried in search results while competitors steal the spotlight?
😩 This close to DM’ing a competitor, asking, “Okay, but how did you REALLY get that #1 Google spot?”
💸 Wishing you had more dream clients, more credibility, and the confidence to charge what you’re worth?
If you’ve ever felt like something’s missing—that your incredible work should be getting more visibility, more clients, and more results… you’re not alone.
Does this sound familiar?
You know SEO can get your clients more traffic, more leads and more sales…
But the second they ask about it? You freeze. Sweaty palms. Racing thoughts. Second-guessing everything you think you know.
So, you either:
a) Fumble your way through the conversation, and scramble to outsource the SEO later
b) Admit you don’t do SEO… and watch your dream client walk away
And even when you do outsource, it’s expensive, messy, and stressful—because you’re putting your client’s results (and your reputation) in someone else’s hands.
The whole thing leaves you feeling like… well… kinda like a fraud.
What if I told you that…
You could confidently talk about SEO, land the sale (with an upsell!), and blow your clients away with real results….
without outsourcing, relying on free plugins, or crossing your fingers hoping for rankings
You don’t need years of experience to get real SEO results
You just need a simple, proven method that works.
SEO is a profitable, high-value upsell that could add thousands to your income
Because it delivers real ROI for your clients.
SEO isn’t hard to learn (despite what the so-called experts want you to believe)
You can master it in just 8 weeks and start offering it with confidence.
in case we haven’t met yet…
I’m Rhi, the SEO pro and go-to coach for copywriters and designers who want to make SEO a profitable, stress-free part of their business.
I help creatives ditch the SEO overwhelm and confidently deliver high-ranking websites and copy that actually get results.
And trust me—I’ve been doing this SEO thing for a really long time.
I spent five years in agencies, creating SEO strategies for big-name brands like Unilever, Nivea, and Telstra (yep, the ones with the big budgets and even bigger targets).
Hitting those targets meant knowing SEO like the back of my hand. And I did.
But something wasn’t clicking…
Despite delivering massive results for corporate clients, I knew deep down there was a better way to do SEO—one that didn’t involve confusing jargon, sky-high agency fees, or keeping small businesses locked out of the game.
So in 2019, I said “see ya later” to my fancy agency job and turned my focus to helping small businesses and creatives take SEO into their own hands.
There was just one problem…
My books were filled months in advance. I could only take on so many clients. And as much as I loved helping small businesses, there was only one of me.
If only I could clone my skillset so more businesses could get the SEO support they needed…
Then it hit me.
I was already collaborating with incredible copywriters and web designers—creatives doing beautiful work for their clients. But they all had one thing in common:
👉 SEO intimidated them.
👉 They felt out of their depth when clients asked about it.
👉 So they’d hand it off to me—even though they were already halfway doing SEO without realising it.
That’s when I knew: They didn’t need to outsource SEO—they just needed a clear, no-BS process and the confidence to execute it.
So I started coaching the creatives around me, showing them how to seamlessly integrate SEO into their services, sell it with confidence, and get real results for their clients.
And I’ve never looked back.
fast forward to today…
I’ve had the privilege of working with over 150 businesses and mentoring countless web designers, copywriters and marketers…
Along the way, I’ve equipped ambitious creatives with the confidence, strategy, and expertise to seamlessly integrate SEO into their work, amplify their impact, and deliver even greater results for their clients.
And the results speak for themselves…
2.5 x traffic increase in 3 months
0-600 monthly visits in 10 months
150% YOY traffic growth (seasonal biz)
38% YOY traffic growth (seasonal biz)
Now I’m opening the vault on all my best kept secrets… So service providers like you can create an even bigger, better, and more profitable impact for your clients.
Some might say it’s risky to give away my best-kept strategies, but I see it differently. I can’t personally work with every small business—but I can train a new wave of SEO-savvy experts to reach them.
Introducing
SEO Like a Pro
The 8-week group coaching program for web designers, copywriters, and marketers who want to confidently sell and deliver SEO services—so they can impress clients, boost credibility, and scale their business by getting paid more for the work they’re already doing.
This isn’t another generic, cookie-cutter SEO course.
Other SEO courses
Too generic
Created for everyone, drowning you in irrelevant details instead of focusing on what actually matters to you as a service provider.
Overly technical
Packed with dry, confusing jargon that leaves you with more questions than answers.
All theory, no action
Teaching SEO in theory without showing you how to apply it in real client projects.
Overwhelming & anxiety inducing
Instead of making SEO feel doable, they make you doubt whether you’ll ever be able to offer it confidently to your clients.
seo like a pro
Designed for creatives
Built specifically for web designers, copywriters, and marketers—so every lesson speaks directly to your expertise.
Fluff-free & practical
No unnecessary fluff or boring tech talk—just exactly what you need to master SEO and integrate it seamlessly.
Hands-on learning
Real-world demos and step-by-step guidance so you know exactly how to apply SEO to your projects.
Confidence boosting
By the end, you’ll know how to approach, sell, and deliver SEO with total confidence.
This isn’t just another SEO course—it’s a proven framework designed to help you start upselling SEO quickly and confidently.
Skip the fluff. Dive straight into selling SEO with integrity, confidence, and authenticity—knowing that you’re not just adding another service… you’re creating bigger results for your clients and bigger income for yourself.
“I went from being unsure about SEO to feeling like I could absolutely offer the service to clients – confidently.”
Now that I’ve completed the program, I feel so much more confident with SEO! I don’t feel apprehensive about taking on those jobs I used to refer on.
Rhiannon doesn’t just teach you the basics, though – she draws on her years and years of knowledge and experience and is incredibly open about sharing ALL of that with her students.
Sez
WEB DESIGNER
“I feel like I understand the entire picture, have the confidence to offer SEO to my clients and have the knowledge to have in-depth conversations with them about how SEO works.
This course covers everything and the conversations you have with Rhiannon throughout are so valuable to ask questions and discuss different topics and techniques.
Besides all the templates and documents you are provided throughout the course, my biggest takeaway is just having the confidence that any question a client asks me about SEO I will have the answer.
Tristan
WEB DESIGNER & COPYWRITER
So, how does it actually work?
The SLAP Framework is your complete, step-by-step roadmap to SEO Like a Pro—so you can plan, implement, and deliver SEO with total confidence.
Plan
Strategically map out high-impact SEO keywords so you know exactly what to target for maximum results.
Optimise
Set your clients up for success with SEO-friendly websites and copy that check all the right boxes from day one.
Write
Craft Google-ranking, audience-loving content that drives traffic, engagement, and conversions.
Build
Strengthen your clients’ SEO with smart off-page strategies that boost credibility and rankings.
Measure
Prove your value by tracking and reporting results, so clients see the impact you’re making.
By the time we wrap up in May, you’ll have…
🚀 A proven, repeatable SEO framework that makes optimising websites and copy second nature.
💰 The confidence to charge more and position SEO as a high-value service—without second-guessing yourself.
🔥 The ability to get real results for your clients, boosting their rankings, traffic, and conversions—and making you their go-to expert!
Here’s how you’ll get there…
1
MODULE ON: KEYWORD RESEARCH
Find the right keywords & map them for maximum impact
No more keyword confusion. Follow my 4-step process to find and strategically target high-opportunity keywords that actually move the needle for your clients.
✅ Ask the right questions to uncover client goals and focus on keywords that drive real business results.
✅ Use keyword research tools effectively to build a refined keyword list that makes ranking easier.
✅ Plan and map out keywords across a site so every page is optimised with zero guesswork.
MODULE TWO: ON-PAGE SEO
Optimise websites & content like a pro
Learn a streamlined, stress-free workflow for optimising web pages quickly and effectively—without overcomplicating it.
✅ Use plug-and-play templates to plan and implement SEO elements in minutes instead of hours.
✅ Master keyword optiimsation, knowing where to use them (and how not to) to avoid penalties.
✅ Optimise website images for SEO to maximise their visibility in search.
2
3
MODULE THREE: TECHNICAL SEO
Fix website issues & get clients ranking faster
No need to be a developer—I’ll show you exactly how to set up websites for SEO success and fix common issues that tank rankings.
✅ Create an SEO-friendly website structure that makes client sites easier for Google (and users) to navigate.
✅ Use Google Search Console to spot and fix SEO errors that could be stopping your clients from ranking.
✅ Improve site speed, indexing, and user experience—so Google loves your client’s site as much as they do.
MODULE FOUR: SEO COPYWRITING
Create content that ranks & reasonates
Go beyond keywords and learn how to write SEO-friendly content yourself, or guide others (like clients and copywriters) to do it effectively.
✅ Find SEO content topics that position your client as an authority in their niche.
✅ Follow Google’s content quality guidelines to create trustworthy, rank-worthy content.
✅ Learn the secret to planning, writing, and optimising blogs that drive more organic traffic.
4
5
MODULE FIVE: OFF-PAGE & LOCAL SEO
Boost visibility & build authority
Master off-page SEO and local search strategies so your clients get found—whether they’re local or global.
✅ Rank higher in local searches and Google Maps with simple local SEO tactics.
✅ Automate and manage local citations for boosted local visibility, without the manual workload.
✅ Build website authority with safe, effective link-building strategies—without spammy tactics.
MODULE SIX: REPORTING & MEASUREMENT
Prove your value & keep clients coming back
Learn how to track SEO success, report results, and sell your value—so clients see the ROI and stay loyal.
✅ Use Google Analytics & rank tracking tools to show clients tangible SEO improvements.
✅ Create clear, easy-to-understand reports that make you look like an SEO expert.
✅ Manage client expectations & demonstrate SEO ROI—so they see you as essential to their success.
6
Plus you’ll get access to…
Weekly Group Coaching Calls
Live guidance & accountability
8 x live group coaching calls where you’ll get personalised support from me and unwavering accountability to keep you on track.
- Get answers to your toughest SEO questions—fast
- Receive tailored guidance on your projects
- Celebrate wins & stay motivated alongside like-minded creatives
I’ll be right by your side, ensuring you don’t just understand SEO—but can confidently apply it to real client work.
Professional Templates & Resources
Done-for-you tools
Every plug-and-play template, checklist, and planning doc you need to seamlessly execute SEO strategies—without second-guessing yourself.
- Checklists, cheat sheets & worksheets to simplify every step
- Keyword research & planning docs so you know exactly what to do
- Time-saving templates that will totally impress your clients
I’ve spent the last five years refining these resources—now they’re all yours!
Behind-the-Scenes Demos
Step-by-step walkthroughs
No more staring blankly at an SEO tool, wondering what to do next.
Quick, easy-to-follow video tutorials show you exactly how to use every tool, system, and template inside the program.
Unlike other courses that leave you guessing, I’ll show you exactly what to do—every step of the way.
Ongoing Support & Community
Connect, collaborate, & grow
Join our private SLAP Facebook community for ongoing support from me and a group of like-minded creatives mastering SEO together.
- Ask questions & get expert advice whenever you need it
- Network & collaborate with other web designers, copywriters, and marketers
- Stay inspired by the wins and progress of your fellow SEO pros-in-the-making
You’re never alone on this journey—you’ll have a supportive crew cheering you on every step of the way!
Let’s not forget the bonuses…
1
Website Tech Vault
Unlock step-by-step guides to confidently implement important SEO tasks, from title tags to internal links, on any website platform.
2
Instant SEO Reporting
Quickly connect your client’s website to this plug-and-play dashboard and generate automated monthly SEO reports that highlight key insights, track progress, and impress clients — all in minutes.
3
SEO Blog Boosting Bundle
Plan a year’s worth of Google-ranking blog posts in hours with a step-by-step video guide and templates to help you brainstorm topics, optimise for SEO, and create traffic-driving content.
4
SEO Pitch & Pricing Playbook
Master the art of pitching, pricing, and packaging your SEO services with confidence and clarity — so you can win more clients and boost your revenue like a pro.
Let’s be real…Clients pay more for websites and copy that are SEO-optimised—because they know it drives real results.
So if you’re skipping SEO or passing it off to someone else, you’re leaving money on the table—money that could be yours.
When web designers and copywriters outsource SEO work to me, I charge a minimum of $1,000 for a basic SEO strategy.
That’s $1,000 (or more) per project—income that could be going straight into your pocket.
Now, imagine this…
If you added SEO to your services, how many of your past clients would have gladly paid extra for it?
Even if you only offered SEO to half of your clients this year, how much extra revenue would that bring in?
A serious income boost—without taking on more work.
Offering SEO as an add-on isn’t just smart—it’s the easiest way to increase your earnings from the work you’re already doing.
Imagine feeling so confident in your SEO skills that outsourcing isn’t even a thought anymore… because hellooooo, YOU are the expert now
6 x Easy-To-Follow Modules
12 months of access to the SEO Like a Pro curriculum — a proven, step-by-step framework that will give you the skills and confidence to deliver real results for your clients.
8 x Group Coaching Calls
Personalised support and accountability as you implement what you’ve learned. Helping you stay on track, gain clarity on course content, and confidently apply SEO strategies to real-life projects — no guesswork required.
Professional Templates & Resources
All the plug-and-play templates and resources you need to simplify SEO planning, strategy, and execution — saving you hours of work while totally impressing your clients.
Behind-The-Scenes Demos
Step-by-step video tutorials that show you exactly how to use SEO tools and templates, so you always know what to do next.
Ongoing Support & Community
Lifetime access to the private SLAP Facebook community for expert guidance, peer support, and answers to your SEO questions — whenever you need them.
BONUS: Website Tech Vault
Unlock step-by-step guides to confidently implement important SEO tasks, from title tags to internal links, on any website platform
BONUS: Instant SEO Reporting
Quickly connect your client’s website to this plug-and-play dashboard and generate automated monthly SEO reports that highlight key insights, track progress, and impress clients — all in minutes.
BONUS: SEO Blog Boosting Bundle
Plan a year’s worth of Google-ranking blog posts in hours with a step-by-step video guide and templates to help you brainstorm topics, optimise for SEO, and create traffic-driving content.
BONUS: SEO Pitch & Pricing Playbook
Master the art of pitching, pricing, and packaging your SEO services with confidence and clarity — so you can win more clients and boost your revenue like a pro.
best value
One time payment of
$1,999 AUD
MOST FLEXIBLE
Six monthly payments of
$379 AUD
Will you be the next success story?
FREQUENTLY ASKED QUESTIONS
Still have questions?
How long does the course take to complete?
I recommend blocking out 2-3 hours per week to watch the bite-sized lessons and demos, but lessons are pre-recorded so you can go at your own pace knowing you have access to all course content – including video lessons, live demos, templates and resources – for 12 months.
Giving you plenty of time to learn the processes and systems and confidently implement them in business, even with other business and life commitments in the mix.
When does the course start and finish?
The course will kick off on March 24th with our first group coaching call happening the following week (day and time will be confirmed during onboarding).
What if I have a question or get stuck after the 8 weeks?
When you join SLAP you get you get ongoing access to the private Facebook community, giving you a place to ask questions and get support from myself and other students after the 8-week group coaching program wraps up.
Will I need to invest in any SEO tools to complete the course?
Throughout the course I will recommend my favourite SEO tools to help you with things like reporting and keyword research.
How are the lessons delivered?
Modules are pre-recorded and dripped every week over the 8-week program, so you’ll have plenty of time to access and implement each module before we meet for our weekly group coaching calls.
We will also have two implementation weeks – one in the middle and one at the end – giving you some breathing space to work through the lessons.
What if I can't make the group coaching calls?
All live coaching calls are recorded and made available inside the course portal within 48 hours. If you can’t make a call, you’ll have the opportunity to submit a question ahead of time to make sure it gets covered that week.
I’m not a web designer or copywriter, is this course for me?
Absolutely! SEO Like a Pro is designed for service providers who want to enhance their existing services with SEO or gain the confidence to have meaningful SEO conversations with clients, collaborators, or team members.
Whether you’re a marketer, VA, or another type of creative service provider, this program will equip you with practical SEO skills that complement your work, helping you offer more value and deliver better results. If SEO touches any part of what you do—or you want it to—this course is for you.
Side note: This course isn’t for business owners looking to DIY their SEO—but many students still use what they learn to drive more traffic and leads for their own business.