Enrolments open in March and spots are limited – join the VIP waitlist now!

seo like a pro by rhiannon carnohan

THE SEO COURSE FOR CREATIVES

SEO Like a Pro

Confidently sell & deliver SEO-optimised websites and copy… turning SEO into your most profitable upsell while becoming the go-to expert that dream clients chase.

Want to WOW your clients, boost your credibility, and scale your businesswithout working more?

Get paid more.

Deliver bigger results.

Stand out from the competition.

  

It’s simple: Add SEO to your packages.

Listen up web designers & copywriters!

 

🚨 Frustrated that your stunning websites and brilliant copy aren’t ranking?

📉 Watching your hard work get buried in search results while competitors steal the spotlight?

😩 This close to DM’ing a competitor, asking, “Okay, but how did you REALLY get that #1 Google spot?”

💸 Wishing you had more dream clients, more credibility, and the confidence to charge what you’re worth?

 If you’ve ever felt like something’s missing—that your incredible work should be getting more visibility, more clients, and more results… you’re not alone.

 

seo like a pro rhiannon carnohan

Does this sound familiar?

You know SEO can get your clients more traffic, more leads and more sales… 

But the second they ask about it? You freeze. Sweaty palms. Racing thoughts. Second-guessing everything you think you know.

So, you either:

a) Fumble your way through the conversation, and scramble to outsource the SEO later

b) Admit you don’t do SEO… and watch your dream client walk away

And even when you do outsource, it’s expensive, messy, and stressful—because you’re putting your client’s results (and your reputation) in someone else’s hands.

The whole thing leaves you feeling like… well… kinda like a fraud.

What if I told you that…

You could confidently talk about SEO, land the sale (with an upsell!), and blow your clients away with real results….

 

without outsourcing, relying on free plugins, or crossing your fingers hoping for rankings

You don’t need years of experience to get real SEO results

You just need a simple, proven method that works.

SEO is a profitable, high-value upsell that could add thousands to your income

Because it delivers real ROI for your clients.

SEO isn’t hard to learn (despite what the so-called experts want you to believe)

You can master it in just 8 weeks and start offering it with confidence.

 in case we haven’t met yet…

I’m Rhi, the SEO pro and go-to coach for copywriters and designers who want to make SEO a profitable, stress-free part of their business.

I help creatives ditch the SEO overwhelm and confidently deliver high-ranking websites and copy that actually get results.

And trust me—I’ve been doing this SEO thing for a really long time.

I spent five years in agencies, creating SEO strategies for big-name brands like Unilever, Nivea, and Telstra (yep, the ones with the big budgets and even bigger targets).

Hitting those targets meant knowing SEO like the back of my hand. And I did.

But something wasn’t clicking…

Despite delivering massive results for corporate clients, I knew deep down there was a better way to do SEO—one that didn’t involve confusing jargon, sky-high agency fees, or keeping small businesses locked out of the game.

So in 2019, I said “see ya later” to my fancy agency job and turned my focus to helping small businesses and creatives take SEO into their own hands.

SEO mentor rhiannon carnohan

There was just one problem…

My books were filled months in advance. I could only take on so many clients. And as much as I loved helping small businesses, there was only one of me.

If only I could clone my skillset so more businesses could get the SEO support they needed…

Then it hit me.

I was already collaborating with incredible copywriters and web designers—creatives doing beautiful work for their clients. But they all had one thing in common:

👉 SEO intimidated them.
👉 They felt out of their depth when clients asked about it.
👉 So they’d hand it off to me—even though they were already halfway doing SEO without realising it.

That’s when I knew: They didn’t need to outsource SEO—they just needed a clear, no-BS process and the confidence to execute it.

So I started coaching the creatives around me, showing them how to seamlessly integrate SEO into their services, sell it with confidence, and get real results for their clients.

And I’ve never looked back. 

fast forward to today…

I’ve had the privilege of working with over 150 businesses and mentoring countless web designers, copywriters and marketers…

Along the way, I’ve equipped ambitious creatives with the confidence, strategy, and expertise to seamlessly integrate SEO into their work, amplify their impact, and deliver even greater results for their clients.

And the results speak for themselves…

 

2.5 x traffic increase in 3 months

monthly seo traffic chart

0-600 monthly visits in 10 months

monthly seo traffic chart

150% YOY traffic growth (seasonal biz)

tpc traffic

38% YOY traffic growth (seasonal biz)

monthly seo traffic chart

Now I’m opening the vault on all my best kept secrets… So service providers like you can create an even bigger, better, and more profitable impact for your clients.

 

Some might say it’s risky to give away my best-kept strategies, but I see it differently. I can’t personally work with every small business—but I can train a new wave of SEO-savvy experts to reach them.

SLAP mock up

Introducing

SEO Like a Pro

The 8-week group coaching program for web designers, copywriters, and marketers who want to confidently sell and deliver SEO services—so they can impress clients, boost credibility, and scale their business by getting paid more for the work they’re already doing.

This isn’t another generic, cookie-cutter SEO course.

Other SEO courses

Too generic

Created for everyone, drowning you in irrelevant details instead of focusing on what actually matters to you as a service provider.

Overly technical

Packed with dry, confusing jargon that leaves you with more questions than answers.

All theory, no action

Teaching SEO in theory without showing you how to apply it in real client projects.

Overwhelming & anxiety inducing

Instead of making SEO feel doable, they make you doubt whether you’ll ever be able to offer it confidently to  your clients.

    seo like a pro

    Designed for creatives

    Built specifically for web designers, copywriters, and marketers—so every lesson speaks directly to your expertise.

    Fluff-free & practical

    No unnecessary fluff or boring tech talk—just exactly what you need to master SEO and integrate it seamlessly.

    Hands-on learning

    Real-world demos and step-by-step guidance so you know exactly how to apply SEO to your projects.

    Confidence boosting

    By the end, you’ll know how to approach, sell, and deliver SEO with total confidence.

    This isn’t just another SEO course—it’s a proven framework designed to help you start upselling SEO quickly and confidently.

    Skip the fluff. Dive straight into selling SEO with integrity, confidence, and authenticity—knowing that you’re not just adding another service… you’re creating bigger results for your clients and bigger income for yourself.

    Join the VIP waitlist

    Get early access to SEO Like a Pro plus an exclusive VIP bonus when doors open in March 2025. Spots are limited—don’t miss out!

    “I went from being unsure about SEO to feeling like I could absolutely offer the service to clients – confidently.”

     Now that I’ve completed the program, I feel so much more confident with SEO! I don’t feel apprehensive about taking on those jobs I used to refer on.

     Rhiannon doesn’t just teach you the basics, though – she draws on her years and years of knowledge and experience and is incredibly open about sharing ALL of that with her students.

    on-page SEO blueprint

    Sez

    WEB DESIGNER

     

    “I feel like I understand the entire picture, have the confidence to offer SEO to my clients and have the knowledge to have in-depth conversations with them about how SEO works.

     This course covers everything and the conversations you have with Rhiannon throughout are so valuable to ask questions and discuss different topics and techniques.

    Besides all the templates and documents you are provided throughout the course, my biggest takeaway is just having the confidence that any question a client asks me about SEO I will have the answer. 

    tristan digital marketer

    Tristan

    WEB DESIGNER & COPYWRITER

    So, how does it actually work?

    The SLAP Framework is your complete, step-by-step roadmap to SEO Like a Pro—so you can plan, implement, and deliver SEO with total confidence.

    Plan

    Strategically map out high-impact SEO keywords so you know exactly what to target for maximum results.

    Optimise

    Set your clients up for success with SEO-friendly websites and copy that check all the right boxes from day one.

    Write

    Craft Google-ranking, audience-loving content that drives traffic, engagement, and conversions.

    Build

    Strengthen your clients’ SEO with smart off-page strategies that boost credibility and rankings.

    Measure

    Prove your value by tracking and reporting results, so clients see the impact you’re making.

    By the time we wrap up in 8 weeks, you’ll have…

     

    🚀 A proven, repeatable SEO framework that makes optimising websites and copy second nature.

    💰 The confidence to charge more and position SEO as a high-value service—without second-guessing yourself.

    🔥 The ability to get real results for your clients, boosting their rankings, traffic, and conversions—and making you their go-to expert!

    Here’s how you’ll get there…

    1

    keyword research

    MODULE ON: KEYWORD RESEARCH

    Find the right keywords & map them for maximum impact

    No more keyword confusion. Follow my 4-step process to find and strategically target high-opportunity keywords that actually move the needle for your clients.

        ✅ Ask the right questions to uncover client goals and focus on keywords that drive real business results.

        ✅ Use keyword research tools effectively to build a refined keyword list that makes ranking easier.

        ✅ Plan and map out keywords across a site so every page is optimised with zero guesswork.

        MODULE TWO: ON-PAGE SEO

        Optimise websites & content like a pro

        Learn a streamlined, stress-free workflow for optimising web pages quickly and effectively—without overcomplicating it.

          ✅ Use plug-and-play templates to plan and implement SEO elements in minutes instead of hours.

          ✅ Master keyword optiimsation, knowing where to use them (and how not to) to avoid penalties.

          ✅ Optimise website images for SEO to maximise their visibility in search.

          2

          3

          technical seo

          MODULE THREE: TECHNICAL SEO

          Fix website issues & get clients ranking faster

          No need to be a developer—I’ll show you exactly how to set up websites for SEO success and fix common issues that tank rankings.

            ✅ Create an SEO-friendly website structure that makes client sites easier for Google (and users) to navigate.

            ✅ Use Google Search Console to spot and fix SEO errors that could be stopping your clients from ranking.

            ✅ Improve site speed, indexing, and user experience—so Google loves your client’s site as much as they do.

            MODULE FOUR: SEO COPYWRITING

            Create content that ranks & reasonates

            Go beyond keywords and learn how to write SEO-friendly content yourself, or guide others (like clients and copywriters) to do it effectively.

              ✅ Find SEO content topics that position your client as an authority in their niche.

              ✅ Follow Google’s content quality guidelines to create trustworthy, rank-worthy content.

              ✅ Learn the secret to planning, writing, and optimising blogs that drive more organic traffic.

              4

              seo copywriting

              5

              off-page and local

              MODULE FIVE: OFF-PAGE & LOCAL SEO

              Boost visibility & build authority

              Master off-page SEO and local search strategies so your clients get found—whether they’re local or global.

                ✅ Rank higher in local searches and Google Maps with simple local SEO tactics.

                ✅ Automate and manage local citations for boosted local visibility, without the manual workload.

                ✅ Build website authority with safe, effective link-building strategies—without spammy tactics.

                MODULE SIX: REPORTING & MEASUREMENT

                Prove your value & keep clients coming back

                Learn how to track SEO success, report results, and sell your value—so clients see the ROI and stay loyal.

                  ✅ Use Google Analytics & rank tracking tools to show clients tangible SEO improvements.

                  ✅ Create clear, easy-to-understand reports that make you look like an SEO expert.

                  ✅ Manage client expectations & demonstrate SEO ROI—so they see you as essential to their success.

                  6

                  SEO reporting & measurement

                  Ready to add SEO to your services & get paid more for the work you’re already doing?

                  Join the VIP waitlist now for early access and an exclusive bonus when doors open in March!

                  Plus you’ll get access to…

                  SEO group coaching

                  Weekly Group Coaching Calls

                  Live guidance & accountability

                  8 x live group coaching calls where you’ll get personalised support from me and unwavering accountability to keep you on track.

                  • Get answers to your toughest SEO questions—fast
                  • Receive tailored guidance on your projects
                  • Celebrate wins & stay motivated alongside like-minded creatives

                  I’ll be right by your side, ensuring you don’t just understand SEO—but can confidently apply it to real client work.

                  SEO templates and resources

                  Professional Templates & Resources

                  Done-for-you tools

                  Every plug-and-play template, checklist, and planning doc you need to seamlessly execute SEO strategies—without second-guessing yourself.

                  • Checklists, cheat sheets & worksheets to simplify every step
                  • Keyword research & planning docs so you know exactly what to do
                  • Time-saving templates that will totally impress your clients

                  I’ve spent the last five years refining these resources—now they’re all yours!

                  behind the scenes demos

                  Behind-the-Scenes Demos

                  Step-by-step walkthroughs

                  No more staring blankly at an SEO tool, wondering what to do next.

                  Quick, easy-to-follow video tutorials show you exactly how to use every tool, system, and template inside the program.

                  Unlike other courses that leave you guessing, I’ll show you exactly what to do—every step of the way.

                  SEO support & community

                  Ongoing Support & Community

                  Connect, collaborate, & grow

                  Join our private SLAP Facebook community for ongoing support from me and a group of like-minded creatives mastering SEO together.

                  • Ask questions & get expert advice whenever you need it
                  • Network & collaborate with other web designers, copywriters, and marketers
                  • Stay inspired by the wins and progress of your fellow SEO pros-in-the-making

                  You’re never alone on this journey—you’ll have a supportive crew cheering you on every step of the way!

                  Ready to master SEO and position yourself as the go-to expert client’s trust?

                  Doors open in March—don’t miss your chance to get exclusive VIP access and bonuses!

                  slap student results
                  slap student results
                  slap student results
                  slap student results
                  slap student results

                  Will you be the next success story? 

                  "After taking this course I feel like I understand the entire picture, have the confidence to offer SEO to my clients and have the knowledge to have in-depth conversations with them about how SEO works. Besides all the templates and documents you are provided throughout the course, my biggest takeaway is just having the confidence that any question a client asks me about SEO I will have the answer. I think taking this course will be a game changer for my business long-term and I couldn’t recommend it enough."
                  Tristan
                  On The Move Marketing
                  "After taking this course I feel like I understand the entire picture, have the confidence to offer SEO to my clients and have the knowledge to have in-depth conversations with them about how SEO works. Besides all the templates and documents you are provided throughout the course, my biggest takeaway is just having the confidence that any question a client asks me about SEO I will have the answer. I think taking this course will be a game changer for my business long-term and I couldn’t recommend it enough."
                  Tristan, Marketer
                  Tristan
                  On The Move Marketing
                  "Now that I've completed the program, I feel so much more confident with SEO! I don't feel apprehensive about taking on those jobs I used to refer on. My biggest learning was getting into the keyword research - there's more to it than I was expecting but Rhiannon was an absolute boss at stepping us through it, so it's not confusing or overwhelming. Rhiannon doesn't just teach you the basics, though - she draws on her years and years of knowledge and experience and is incredibly open about sharing ALL of that with her students."
                  Sez
                  Whale Tail Digital
                  "Now that I've completed the program, I feel so much more confident with SEO! I don't feel apprehensive about taking on those jobs I used to refer on. My biggest learning was getting into the keyword research - there's more to it than I was expecting but Rhiannon was an absolute boss at stepping us through it, so it's not confusing or overwhelming. Rhiannon doesn't just teach you the basics, though - she draws on her years and years of knowledge and experience and is incredibly open about sharing ALL of that with her students."
                  Sez, Web Designer
                  Sez
                  Whale Tail Digital
                  "I am so happy too! So many wins! I knew I would invest in it sooner or later. I was just waiting for the right time and it ended up being the perfect time! I knew I would invest in it sooner or later. I was just waiting for the right time and it ended up being the perfect time! I'm just so happy that I feel so much more confident in talking about SEO and what I need to actually do to provide the services. I was always so confused by SEO and I'm not scared of it anymore! Also, the FB group is so helpful too! Thanks for putting together such a great course!"
                  Harj
                  Designed by Harj
                  "I am so happy too! So many wins! I knew I would invest in it sooner or later. I was just waiting for the right time and it ended up being the perfect time! I knew I would invest in it sooner or later. I was just waiting for the right time and it ended up being the perfect time! I'm just so happy that I feel so much more confident in talking about SEO and what I need to actually do to provide the services. I was always so confused by SEO and I'm not scared of it anymore! Also, the FB group is so helpful too! Thanks for putting together such a great course!"
                  Harj, Web Designer
                  Harj
                  Designed by Harj
                  "This course has made me 10,000x more confident in delivering real results to my copywriting clients. It's been a game changer for my process, pricing, and client satisfaction! Plus, you can tell that Rhiannon *really* cares about her students with the level of support she provides. She's so attentive and goes above and beyond to provide guidance and value. She's in the trenches problem solving with you, and that's worth 10x the cost of the program. It's more than a program, it's coaching!"
                  Nicole
                  Nicole Boss Williams
                  "This course has made me 10,000x more confident in delivering real results to my copywriting clients. It's been a game changer for my process, pricing, and client satisfaction! Plus, you can tell that Rhiannon *really* cares about her students with the level of support she provides. She's so attentive and goes above and beyond to provide guidance and value. She's in the trenches problem solving with you, and that's worth 10x the cost of the program. It's more than a program, it's coaching!"
                  Nicole, Copywriter
                  Nicole
                  Nicole Boss Williams
                  "Completing the SLAP program was just the best investment I could have made for my business. I feel confident to be able to give my web design clients high quality SEO advice and strategy that's going to really make a difference to them. Instead of just 'ticking the SEO boxes' designing a website, which I know really doesn't actually drive good SEO, I can help my clients get a really solid strategy that will help them drive organic traffic and hopefully leads! The biggest take-away from this course was really that now I know all this about SEO, I can't un-know it!"
                  Clare
                  Clare Butler
                  "Completing the SLAP program was just the best investment I could have made for my business. I feel confident to be able to give my web design clients high quality SEO advice and strategy that's going to really make a difference to them. Instead of just 'ticking the SEO boxes' designing a website, which I know really doesn't actually drive good SEO, I can help my clients get a really solid strategy that will help them drive organic traffic and hopefully leads! The biggest take-away from this course was really that now I know all this about SEO, I can't un-know it!"
                  Clare, Web Designer
                  Clare
                  Clare Butler
                  "SLAP is the most easy to understand SEO course I’ve come across. Everything is very well explained and clearly laid out and I have gained so much more SEO knowledge! I loved how the modules are broken down and the resources and downloads are so helpful. I am much more confident in implementing SEO myself now since taking this course. Thanks Rhi!!"
                  Ash
                  Climb Collaborative
                  "SLAP is the most easy to understand SEO course I’ve come across. Everything is very well explained and clearly laid out and I have gained so much more SEO knowledge! I loved how the modules are broken down and the resources and downloads are so helpful. I am much more confident in implementing SEO myself now since taking this course. Thanks Rhi!!"
                  Ash, Web Designer
                  Ash
                  Climb Collaborative
                  "I just wanted to say a bigggggg big thanks, I've certainly got what I was hoping to get out of the course and feel so much more confident around SEO. I've really have enjoyed the content and think you've done a great job of pulling everything together in an easy to follow and comprehend way."
                  Sally
                  "I just wanted to say a bigggggg big thanks, I've certainly got what I was hoping to get out of the course and feel so much more confident around SEO. I've really have enjoyed the content and think you've done a great job of pulling everything together in an easy to follow and comprehend way."
                  "You did an amazing job at giving us a thorough understanding and how-to on the ins and outs of SEO and we feel we've gained the knowledge to go into SEO with much more confidence and understanding. We loved getting to learn from you and are blown away by the level of expertise and information you shared. You truly are an excellent teacher and made what was otherwise a confusing topic, easier to understand and put into practice."
                  Jill + Kerri
                  Lume Creative
                  "You did an amazing job at giving us a thorough understanding and how-to on the ins and outs of SEO and we feel we've gained the knowledge to go into SEO with much more confidence and understanding. We loved getting to learn from you and are blown away by the level of expertise and information you shared. You truly are an excellent teacher and made what was otherwise a confusing topic, easier to understand and put into practice."
                  Jill + Kerri
                  Jill + Kerri
                  Lume Creative
                  "SEO Like a Pro really helped me develop my confidence in SEO. I have always had a good base level understanding in it, but with SEO Like A Pro, I feel like I really do now have the confidence to discuss and guide the conversation when it arises with clients. It has also allowed me to expand on my offerings too, as I can now provide strategies with confidence. Rhi has also been so supportive every step of the way and still helps when I have a question or two here and there."
                  Elise
                  Marketer & Web Designer
                  "SEO Like a Pro really helped me develop my confidence in SEO. I have always had a good base level understanding in it, but with SEO Like A Pro, I feel like I really do now have the confidence to discuss and guide the conversation when it arises with clients. It has also allowed me to expand on my offerings too, as I can now provide strategies with confidence. Rhi has also been so supportive every step of the way and still helps when I have a question or two here and there."
                  Elise, Web Designer + Marketer
                  Elise
                  Marketer & Web Designer
                  "I wanted to take an SEO course so I would feel more knowledgeable and comfortable in selling SEO services and I wanted to figure out the best way to package the services and this course helped with both of those points. I knew bits and pieces about SEO but was never sure if I had the correct information and was always a little wary of selling it to clients and not being able to deliver. I feel like I learned SO much from the course and feel confident beginning to offer this in-house, and continuing to learn and grow this in my web design business."
                  Courtney
                  Grace Built Co.
                  "I wanted to take an SEO course so I would feel more knowledgeable and comfortable in selling SEO services and I wanted to figure out the best way to package the services and this course helped with both of those points. I knew bits and pieces about SEO but was never sure if I had the correct information and was always a little wary of selling it to clients and not being able to deliver. I feel like I learned SO much from the course and feel confident beginning to offer this in-house, and continuing to learn and grow this in my web design business."
                  Courtney, Web Designer
                  Courtney
                  Grace Built Co.